Meta Andromeda: how Facebook ads are changing, and what it means for the ads business
If you run ads on Facebook or Instagram, you have probably felt it: targeting feels less “manual”, results can swing faster, and creative matters more than it used to.A big reason is Meta Andromeda. It is not a new button inside Ads Manager. It is a behind-the-scenes system that changes how ads get selected and […]
Best Platforms for Managing Social Media Marketing Campaigns
Managing social media campaigns has become less about posting content and more about coordination: teams, creative, budgets, approvals, and performance all need to live in one place. The right platform can reduce friction, improve decision-making, and give marketing teams a clearer view of what’s actually working. This post breaks down the best platforms for managing […]
Why Meta ads stop working after scaling
A pretty common pattern: your Meta campaigns look fine at a modest budget, then you increase spend and performance slides. Usually it is not because Meta “broke” overnight. Scaling changes how delivery works, who ends up seeing your ads, and how quickly your audience gets tired of the same message. When scaling is treated like […]